BEYOND customizes luxury watches, transforming existing timepieces into unique, custom-made pieces by rethinking their aesthetics and technical functionalities. Working independently of any watch brand, BEYOND carries out each project according to the specific desires of its customers.
As a new brand, BEYOND wants to stand out as soon as it arrives on the market. The new watch brand is therefore looking for a distinctive name, a unique graphic identity, a unique graphic identity, an innovative brand universe, a truly differentiating positioning and a web experience as conceptual as their watches.
The basis of any brand remains its name. We therefore accompanied this new company in the search for its name. BEYOND quickly established itself as a real translation of the vision of the timepiece. It's a way of looking at what it could be beyond what it already is. Thus, the brand looks to the future and considers the deep relationship between a watch and its owner.
The logotype has been cut like the hallmark that will sign aesthetic and technical revolutions. There is a subtle blend of watchmaking, innovation and attitudes. As the legatee of the watchmaking revival, BEYOND's visual identity takes on particular weight: it reflects the rigor, precision, creativity and flexibility that characterize the quality of service of the brand.
Finally, we sought to build a disruptive, timeless brand universe and to position the manufacturer in a market that was more demanding than that of fine watchmaking.
The brand's visual territory explores the architectural universe, the preferred playground for lines and materials. Like a monument transforming an innocuous neighborhood, BEYOND's know-how transforms a well-known watch into an object that is an integral part of its owner's identity.
It is in this spirit that we captured the BEYOND timepieces, with Still Life and Lifestyle settings corresponding to the architectural universe of the brand and its products.
Conceptually, the 5T is inspired by Cinque Terre: we therefore placed it in the colorful bricks of this iconic region of Italy. RAW, more inspired by the urban, is installed in the center of a composition cold like concrete.
To immerse the visitor in the world of BEYOND, we combined the user experience with that of a watch designer. Thus, the construction of the pages is similar to a cartoonist's moodboard. The scattered images transcribe the true inspirations behind the brand's achievements.
To make this experience easily editable by the BEYOND team, this site is the first project to benefit from the NGUE. This builder, entirely homemade by NEUE and integrated into WordPress, allows you to have a very flexible, customizable system that uses best practices in web development.
