Positioning, identity and strategy: ello has all its bases covered.

ello, a leading communications operator in Neuchâtel, offers comprehensive internet, television, and fixed and mobile telephony services, both in urban and rural areas. With 45 years of experience and 50 employees, ello is rooted in its region.

Known in the past on the local market with the name Video 2000, this company is looking for a new positioning, to create a new brand shaped by the entire ecosystem of the company: identity, products, points of sale, reception, customer service, customer service, history, customer service, history, state of mind of employees, etc. The Neuchâtel company also wants to develop a more effective digital strategy to reach a wider audience.

A brand must follow the evolution of its sector of activity. This rebranding allows the company to acquire a new, clear and assertive positioning. ello is now positioned as the essence of human connection, focusing on its values: people, openness, excellence, excellence, innovation and proximity.

In an effort to redefine how the digital world is evolving and the use of modern media for unique human experiences, we created an identity that embodies this message. A dynamic shape, an exponential curve, and a positive direction are the key elements that make up the “ello” logo.

The brand universe played a crucial role in the positioning of ello. We created a series of high-quality photos and videos that highlight the freshness, intensity, and optimism that real human connection conveys. This diversity is necessary to keep the brand alive on physical and digital media.