Imbued with the precision of Swiss watchmaking, TSM was founded in 1921, taking root in the watchmaking metropolis of La Chaux-de-Fonds. With a rich history and solid values such as independence, reliability and proximity, the insurance company has established an unwavering relationship with its customers. In particular, it distributes tailor-made solutions in the fields of freight transport, business travel, events or even old-timer cars.
Faced with growing competition and market changes, TSM Assurances wishes to strengthen its brand image and reposition its services to better meet the expectations of its customers. The project aims to renew the brand identity, create a modern website, and deploy a 360° strategy to increase the visibility and commercial efficiency of the company in order to effectively support the expansion of the brand into new markets.
We started with an in-depth analysis of the brand, its values, positioning and products. The result was a clear and relevant repositioning, with a renewed visual identity. It was designed to reflect TSM's core values: expertise, loyalty, sustainability and commitment. This repositioning made it possible to give new impetus to the brand, making it more attractive and in line with market expectations.
The new TSM website was designed to provide a smooth and intuitive user experience, while showcasing the company's services and products. Focused on clarity and simplicity, the site allows customers and partners to quickly find the information they need, submit contact requests, and access comprehensive digital services. To achieve this, we relied in particular on an in-depth UX study. Through accurate interviews, we found clear insights from TSM's target audience.
At the same time, a comprehensive 360° strategy was deployed, including the creation of content for social networks, targeted advertising campaigns, and search engine optimization (SEA & SEO). These actions significantly increased TSM's visibility, generated quality leads, and strengthened brand awareness. These digital actions fully support events and partnerships to strengthen TSM's presence in key sectors such as watchmaking, automotive, and entrepreneurship. These actions create an integrated communication ecosystem, where each channel supports the others to maximize the effectiveness of each action and achieve the company's business goals.
