The canton of Neuchâtel wanted to have a modern and immersive digital presence to promote its assets to residents, potential visitors and businesses. The “Neuchâtel, A Canton to Live” project was designed to meet this ambition, by offering a digital platform rich in content and intuitive to navigate.
The Canton of Neuchâtel wants to equip itself with effective and relevant communication tools to increase its attractiveness to residents, potential visitors and businesses. This set results in a complete brand ecosystem, including inspiring digital and physical supports to facilitate the promotion of the territory.
In close collaboration with the customer, we explore the context in which the brand will evolve and the vision of what it wants to infuse into the market. We then define its mission and values in accordance with the above elements. These various steps finally make it possible to build a complete visual identity that captures the essence of the canton. This work timelessly reflects the values of Neuchâtel, combining tradition and modernity, and is adapted to various communication media.
To anchor this visual identity, we have implemented a global content strategy. Captivating visuals, immersive videos, and an authentic soundtrack were created to bring the project to life. These elements are present on the website, social networks, and other media, making it possible to convey a strong and engaging image of the canton. All content accurately reflects the history, culture and values of Neuchâtel.
First step: define our personas, our strategic targets. For the Canton, we have defined three distinct personalities. Students, families and professionals. In accordance with this segmentation, the optimized website, based on a solid SEO strategy, offers an experience that answers all user questions. To complete this approach, we design targeted digital campaigns, aimed at extending your reach to a wider audience. Thanks to careful planning and powerful advertising strategies, Neuchâtel: a Canton to live in is positioned strategically on the digital market, thus generating tangible results.
